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kim moelholm

How to choose the right business coach

Before you start your search, ask yourself this question: Am I ready to work on my development beyond the sessions with my coach? When the answer is a clear yes, you should start your search. The magic happens when you incorporate the discoveries from the coaching session into your daily life.


Choosing a business coach is a personal choice. What may work for your friend or coworker may not fit you well. Here are the steps that can help you select the right coach for you:



Identify Your Needs:

Clearly define what you want to achieve with the help of a coach. Your needs could be more general, such as having a sounding board and space for reflection, to more concrete goals, such as improving leadership skills, pivoting your career, or enhancing work-life balance.


Research and Shortlist:

Qualifications and Experience: Look for coaches with relevant professional experience and education. Work with a coach who has a balance between hands-on business experience and the theoretical background to accompany you.


Specialization: Ensure the coach specializes in areas relevant to your needs. I focus on career development, leadership, and business strategy.


Reputation: Read testimonials, reviews, and case studies. Furthermore, ask for concrete examples of how the coach helped someone with a similar situation.


Evaluate Compatibility:

Different coaches have different styles. Some may be more directive, while others may use a facilitative approach. I lean towards a style that allows space for reflection and discovery. I will also be direct when I feel the need for that. You should schedule an introductory call to determine if the fit is good. Your coach should offer a 20-30 minute call at no charge.


Check Credentials and Methods:

Verify what coaching and business programs your coach has completed. It is also relevant to understand your coach's practical business experience. Even though your situation is unique, it is important to work with a coach who has faced and overcome challenges both personally and in business.



Consider Investment and Value:

Understand the investment and ensure that it fits within your budget. Choose a coach where your budget allows for at least three to five sessions. Remember, the most expensive coach isn't necessarily the best for you. I price my services in the middle of the road, which allows my clients to do the work needed to reach their goals.


Introduction Talk:

You should schedule an initial talk to get to know your potential coach. This talk should be free of charge without any pressure to sign up for the actual coaching. Use this opportunity to experience their style, ask questions about their experience, and how the coach could be of value to you.

After the trial session, reflect on how you felt and what you learned. Did the coach meet your expectations? Did you feel understood and supported? Can you be open and honest with your coach?


Working with a business coach can yield powerful results when you are motivated and ready to do the needed work to reach your desired outcome.


Click here for testimonials from clients I have worked with.


Click here to schedule a complimentary introduction talk.

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