With 25 years of hands-on leadership experience across the US, Asia, and Europe, I bring real-world insight and practical strategies to help business owners and executives grow with clarity — and lead with confidence.

If you’re navigating the complexity of leadership, growth, and people — especially in a fast-changing, global context — I’m here to support you.

​

I grew up in an entrepreneurial family in Denmark and left home at 18 to help build what would become BoConcept, an international furniture brand with over 270 stores worldwide.

 

For two decades, I led growth and expansion across the US and Asia — launching more than 20 stores in the US, driving turnarounds in Japan and China, and nearly tripling sales across a network of 50+ stores in Asia. I worked closely with franchisees and international teams, balancing growth targets, cross-cultural leadership, and high expectations.

​

Behind the scenes, though, the pace was unsustainable. Despite the external success, I often felt overwhelmed. After the sale of the company, I burned out — and entered a period of deep reflection and reinvention.

That journey taught me what I couldn’t learn from any business textbook:
True leadership — the kind that lasts — is built on balance, emotional clarity, and human connection.

 

It’s not just about driving results. It’s about leading in a way that sustains both performance and well-being.

Today, I work with business owners and executives who want to scale sustainably, lead more effectively, and feel better doing it.

 

I combine hard-won international business experience with a deep commitment to strengthening the human side of leadership.